Monday, September 21, 2020

BOX OFFICE MAKES A COMEBACK

May 28, 2013 by · Leave a Comment 

For most of the year, studio executives were presumably doing much hand-wringing over a box office that seemed to be collapsing compared with last year’s. Both sales and attendance were down nearly 12 percent before Iron Man 3 hit the screens. How things have changed since then. Although Iron Man 3 did not bring in the amount of cash that the record-breaking The Avengers did last year, in recent weeks there have been signs that the box office has begun an upswing. There was no stronger indication of that probable result than last weekend’s $316 million in domestic ticket sales. “Over $300 million for Memorial Day weekend has never happened before,” box-office analyst Paul Dergarabedian of Hollywood.com told the Associated Press. “This proves that when you have a great selection of films, audiences will line up at movie theaters in record numbers.” That selection included Fast & Furious 6, which took in an estimated $120 million over the four day holiday; The Hangover Part III, which brought in $51.2 million; Star Trek: Into Darkness, which netted $47 million; Epic, which grossed $42.6 million; and Iron Man 3 which added $24.4 million to its domestic total, which now stands at $372 million. Commented Dergarabedian in his AP interview: “This Memorial weekend is exactly what the industry needed and this momentum will carry forward.”
UPDATE
Final Figures for the Top Five Films over the 3-Day/4-Day Weekend

1. Fast & Furious 6, $97,375,245/$117,036,995
2. The Hangover Part 3, $41,671,198/$50,262,366
3. Star Trek: Into Darkness,$37,291,016/$47,187,313
4. Epic, $33,531,068/$42,820,971
5. Iron Man 3 $19,324,592/$24,693,407