Saturday, July 24, 2021

REALD TO CHALLENGE IMAX IN BIG SCREEN DEPLOYMENT

June 24, 2013 by · Leave a Comment 

IMAX may not remain the only game in town when it comes to giant-screen entertainment. RealD, the company that equips most 3D theaters worldwide, announced at the CineEurope exhibitors’ convention in Barcelona, Spain today (Monday) that it plans to begin installing “LUXE: A RealD Experience” at theaters in Russia and Bulgaria in the winter. Each of the theaters will feature screens that are 54 feet wide. That is significantly smaller than the average 72-foot IMAX screen. In a statement, Robert Mayson, managing director of RealD Europe, said. “RealD is uniquely positioned at the intersection of content, exhibition and technology, allowing us to best serve the industry and moviegoers alike with a singular premium cinema experience we believe will become synonymous with out-of-home entertainment at its finest.”