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BRITISH CENSOR BOARD TO RATE ONLINE VIDEO

July 12, 2013 by · Leave a Comment 

The British Board of Film Classification, the British equivalent of America’s MPAA ratings board, is working with the Dutch media regulator NICAM to develop a ratings system for online video, Britain’s Guardian newspaper reported today (Friday). BBFC director David Cooke told the newspaper that a “traffic light” system is being considered that would call on both viewers and video uploaders to provide details about the footage, thereby warning users about questionable user-generated content. The system, reported the Guardian, could be tailored to reflect the sensibilities of different locations, and a test is due to be mounted in Italy soon involving Sylvio Berlusconi’s Mediaset Corporation. The newspaper also observed that a number of non-traditional companies have voluntarily sought classification of their material recently, including Netflix, which has applied for a ratings certificate for its online-only productions, including House of Cards.