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August 16, 2013 by · Leave a Comment 

Days before the launch of Al-Jazeera America on August 20, executives of the all-news network revealed more about what it will not be doing than what it will in order to overcome its controversial image. In a conference call with reporters, interim CEO Ehab Al-Shihabi said, “There will be less opinion, less yelling and fewer celebrity sightings.” Another “less”: commercials. Only six minutes of ads per hour. Kate O’Brian, a 30-year-veteran of ABC News who was named president of Al Jazeera America last month, said, “Our success is based on how well we tell the stories of news that is important to the American audience,” O’Brian said. “Once we are out there and people are watching us, that will create the impact, that will create a rolling success that will turn into ratings, which will turn into revenue.” The network, which purchased Al Gore’s Current channel, has still not been able to sign up some cable operators that had previously carried Current, including Time Warner Cable and Cablevision.