Sunday, June 11, 2023


September 25, 2013 by · Leave a Comment 

Disney CEO Robert Iger foresees the day when his company not only produces content for movie theaters, broadcast and cable networks, and its own websites but also for online video sites like Netflix. YouTube. and Amazon Prime. Interviewed on Tuesday by Fox Business Network, Iger said, “I wouldn’t be surprised if, sometime in the near future, you didn’t hear about Disney making content specifically for one of the platforms that you cite and not necessarily making it for one of our channels.” Iger added that he expects Disney will continue to produce programming for its own websites, “but these new platforms are voracious in terms of their appetite for good content and we can make it.” Iger also foresaw the possibility of creating content for multiple platforms. “We’re seeing whole new platforms of content emerging,” he said, “where the storytelling actually crosses platforms, so you might get a mini-episode on one platform and then tweets about the story on another platform, and so on and so on. You also have a huge explosion of short-form content that is designed mostly for mobile and social distribution, where you actually have people that serve as the distributors of that content.”