Friday, July 30, 2021

AVERAGE MOVIE TICKET PRICES ACTUALLY FELL IN THIRD QUARTER

October 22, 2013 by · Leave a Comment 

The average moviegoer paid less to see a movie this past summer than during the first and second quarter of the year, according to the National Association of Theatre Owners (NATO). That was not because ticket prices were any lower. It was just that there were fewer 3D movies carrying surcharges in theaters during the summer. And many moviegoers, particularly families, elected to buy tickets for the 2D versions. In an interview with the Los Angeles Times, NATO spokesman Patrick Corcoran also took note of the fact that there was a spate of animated family films in theaters this year and that many families elect to watch them during matinees, when ticket prices are less than they are in the evening. “If you have a big family, you make a bargain choice,” Corcoran told the newspaper. “It’s all about what movies people are buying and what kind of people are going to see them.”