Monday, August 26, 2019

AWARE OF TWITTER’S LIMITS, NETWORKS SELECT ONE-WORD TITLES

October 28, 2013 by · Leave a Comment 

If you want a new show to go viral, it’s a good idea to keep the title short, preferably one word, the New York Post observed today (Monday), noting that some of the one-word titles this season include Revenge, Suits, Glee, Betrayal, Dads, Hostages and Reign and that coming up will be Intelligence, Believe, Crisis, and Enlisted — among others. The newspaper noted that such titles play well on Twitter, which limits messages to 140 characters and where longer titles are often abbreviated. But Phil McIntyre, CEO of The Brand Gallery, told the Post that such titles are also able to “translate across a multitude of assets … online, on-air, on the Web, virally, on multiple distribution channels. Shorter is better, certainly.” One-word titles have existed for a long time, of course, and include some of television’s biggest hits, including M*A*S*H, Dallas, Friends, and Seinfeld. And Stephanie Gibbons, marketing and promotions chief for FX Networks told the newspaper that there’s probably a very simple reason for that: “[It’s] very easy to understand and absorb one name and remember it,” she said. Currently the No. 1 scripted show on TV is the very short NCIS, but the No. 2 show is the four-word The Big Bang Theory.