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CHINA TO TRANSFORM BEER TOWN INTO MOVIE “MECCA”

October 1, 2013 by · Leave a Comment 

The construction of a $5-billion film complex in Qingdao (aka Tsingtao, as in in the name of the famous beer produced there) is expected to transform the city into the world’s “third center for movie production” (after Hollywood and Mumbai), the English-language China Daily observed today (Tuesday). Plans for the Qingdao Oriental Movie Metropolis, unveiled on Sept. 22 reflect only part of the strategy to brand the city the Mecca of Chinese Movies, the publication said, noting that it already hosts the annual Awards of China Film Performing Art and the China International Children’s Film Festival and is the site of the China Film Trade Center, Beijing Film Academy and the Modern Creative Media College. Li Qun the Communist Party chief of Qingdao, also boasted, “Qingdao is full of amazing natural scenery, has a distinctive modern urban vista and is home to a rich accumulation of historical resources.” It may have a long way to go to exceed its reputation as China’s “Beer Town.” In August, nearly 4 million tourists visited the city during its annual two-week-long Beer Festival.