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October 8, 2013 by · Leave a Comment 

Nielsen on Monday launched Twitter TV Ratings, a new audience-measurement service seeking to gauge TV-related tweets, both those that are sent and those that are read. In a statement, Nielsen noted that the Twitter audience for an average TV episode is 50 times larger than the authors who are writing the tweets. Nielsen also observed that Twitter conversations about TV shows has risen over the past two years to 19 million people who composed 263 million Tweets in the second quarter of this year alone — 24 percent more than during the same period a year ago among authors and 38 percent more in total volume. The results of its first week of Twitter measurement showed that the season premiere of ABC’s Scandal evoked the most Twitter activity, with 713,000 tweets being read by 3.7 million people. MTV’s Miley: The Movement was a distant second with 142,000 tweets being read by an audience of 3.2 million.