Sunday, April 18, 2021

WHERE DID THE TV AUDIENCE GO ON THURSDAY NIGHTS?

October 14, 2013 by · Leave a Comment 

Thursday night — the night that the broadcast networks have traditionally regarded as the most crucial night of the week — is turning out to be a washout for each of them. Last Thursday all of them (with the exception of Fox and only because of the Cory Monteith tribute on Glee) posted significantly lower ratings than they did for the comparable week a year ago — or even a week earlier. NBC was the worst hit, averaging just 3.39 million viewers on the night that it used to call its Must See TV night. CBS remained the leader for the night with an average of 10.9 million viewers, a figure that seems impressive enough until one considers that it averaged 11.73 million viewers just a week earlier. Thursday is particularly important to the networks because that’s the day when studios buy ads to promote their weekend openings and when car manufacturers and local dealers attempt to lure potential buyers into showrooms. It seems clear that what is responsible for the networks’ ratings losses is football — in particular, the NFL Network’s Thursday Night Football, which attracted 7.8 million viewers last Thursday for the game between the New York Giants and Chicago Bears. Only CBS counted more viewers. Indeed, New York Times TV writer Bill Carter observed on Sunday that if a television network wants to launch a new series successfully, “it is probably best to avoid Mondays, Thursdays and Sundays, because nothing is going to pry viewers away from the National Football League.”