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November 29, 2013 by · Leave a Comment 

With shopping malls virtually deserted on Thanksgiving Day as stores closed in advance of Black Friday, movie theaters, which serve as anchor tenants at most of them, saw a significant decline in ticket sales from Wednesday. Lionsgate’s The Hunger Games: Catching Fire saw its sales fall by 28 percent to an estimated $14.9 million after bringing in $20.7 million a day earlier. That still set a record for Thanksgiving Day, displacing Toy Story 2, which earned $13.1 million in 1999. Disney’s Frozen also saw a similar 28-percent decline to $11.1 million from $15.5 million. Theaters showing other fare were about as deserted as the malls. Many showing Disney/Marvel’s Thor: The Dark World might as well have been dark themselves, especially in the afternoon, as the movie grossed just $2 million on Thursday to place third, just ahead of Delivery Man, Homefront and The Best Man Holiday, each with about $1.4 million. That means that fewer than 40 people at each location saw those runner-up movies throughout the entire day.