Friday, December 3, 2021

THOR WAS BIG; BOND WAS BIGGER

November 12, 2013 by · Leave a Comment 

Thor, it would appear, is no match for James Bond. One year ago this past weekend, the 007 movie Skyfall opened with $90.56 million without the benefit of 3D surcharges. This year Thor: The Dark World topped the box office with $85.74 million, and although it did have 3D surcharges going for it, most moviegoers — 61 percent — took a pass on the 3D ducats and settled for the 2D version instead. Last year also had a strong runner-up, with Disney’s Wreck-It Ralph earning $33.01 million in its second week. This past weekend, the second, third, and fourth films together totaled about that amount, Paramount’s Jackass Presents: Bad Grandpa with $11.33 million, Relativity’s Free Birds with $11.33 million, and CBS Films’ Last Vegas with $11.04 million. The result was that the box office extended its losing streak against 2012, with year-to-date revenue down 2.1 percent and attendance down 2.4 percent.