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CHINESE VIDEO SITE SIGNS DEAL WITH VIACOM

December 6, 2013 by · Leave a Comment 

The Chinese video website Sohu.com has reached a deal with Viacom that will enable its 389 million online viewers to access Nickelodeon programming dubbed or subtitled in Mandarin, China Daily reported today (Friday). Terms of the deal were not disclosed, but the state-run English-language newspaper suggested that it was part of a broader agreement between Sohu and Viacom — what it called a “video-on-demand and video syndication collaboration.” Sohu recently obtained online rights to the popular TV talent show The Voice of China, the Chinese version of America’s The Voice, which Chinese authorities have criticized, along with the local equivalents of American Idol and The X Factor for being in “low taste” and offering “excessive entertainment.” China Daily said that Sohu’s online repeats of The Voice of China have generated 2 billion video views. Somewhat ironically, it appears that the success of such shows may encourage authorities to crack down harder on piracy. Sohu CEO Charles Zhang was quoted as saying that China’s leading online video websites have formed the China Online Video Anti-Piracy Alliance, which currently is focusing its efforts on the Chinese search site Baidu (the Google of China), which it accuses of facilitating online piracy.