Tuesday, January 19, 2021

DUCK DYNASTY PROTESTERS SHOOT DOWN RATINGS FOR A&E

December 27, 2013 by · Leave a Comment 

Calls for a boycott of the A&E channel by supporters of Duck Dynasty patriarch Phil Robertson have apparently had their desired effect. AdWeek, citing Nielsen live-plus-same-day data, reports that during the week of Dec. 16-22, the channel averaged 1.51 million viewers in prime time, down 13 percent from 1.73 million during the comparable period a year-ago. Among the key 18-49 age group, the ratings were even lower — down 22 percent from the previous year. Duck Dynasty itself averages 9.13 million viewers but won’t be returning until January. (A&E aired a Duck Dynasty marathon over Christmas.) Robertson has not been removed from next season’s shows, but has been suspended from future production scheduled to begin in the spring. Porter Bibb, the investment banker who was the first publisher of Rolling Stone and who wrote the Ted Turner biography It Ain’t As Easy As It Looks, told the Christian Science Monitor: “Duck Dynasty is A&E’s biggest revenue generator and major viewer franchise.” Robertson, he predicted, “will be given another chance.” An online “I Stand With Phil” petition has now gathered more than 250,000 signatures.