Saturday, January 23, 2021

NBC’S TILLS ARE ALIVE WITH SOUND OF MUSIC SUCCESS

December 10, 2013 by · Leave a Comment 

Word that NBC’s live production of Rodgers and Hammerstein’s The Sound of Music produced the network’s best Thursday-night ratings since the days of Must-See-TV, was obviously music to the ears of network programmers who quickly announced on Monday that they plan to mount a similar live production next year. NBC Entertainment Chairman Robert Greenblatt said that that the follow-up would also be produced by Neil Meron and Craig Zadan, but he declined to announce discuss the titles of the musicals the network is considering, saying only that he and Meron and Zadan were “circling a couple of titles.” “All weekend, people have been calling us and emailing us,” Greenblatt told the New York Times. “Rights holders of musicals have said, ‘Please do one of our shows.'” The trio also defended the casting of Carrie Underwood as Maria von Trapp in Thursday’s telecast. While several critics — and some audience members — criticized Underwood’s acting ability, Meron said, “She really delivered her audience, her fan base.” The 18.6 million viewers who tuned in, Meron said, were three times the number the producers had expected.