Sunday, January 24, 2021

WANT TO BUY A SUPER BOWL AD? YOU’RE OUT OF LUCK

December 5, 2013 by · Leave a Comment 

Fox has sold out all its commercial availabilities for its Feb. 2 Super Bowl telecast, the network announced on Wednesday. The Wall Street Journal reported that ad buyers paid as much as $4 million for a 30-second spot. That figure is up 5 percent from the average $3.8 million that advertisers paid for a similar spot last year when the game was carried by CBS. The newspaper listed the top five Super Bowl advertiser from 2003-2012 as: Anheuser-Busch InBev, $248.6 million; PepsiCo, $182.7 million; General Motors, $97.2 million; Coca-Cola, $80.8 million, and Walt Disney, $74.3 million.