Friday, January 22, 2021

WITHOUT OLYMPICS, ELECTIONS, TV AD SALES PLUMMET

December 17, 2013 by · Leave a Comment 

What a difference the Olympics and a national election can make. AdWeek reported today (Tuesday) that total advertising spending on television in the third quarter dropped a whopping 18 percent from a year ago to $4.18 billion. Citing a study by Kantar Media, AdWeek noted that the Olympics may have benefited NBC and its affiliates but had little effect elsewhere on the broadcast marketplace. Nevertheless, it noted that the Kantar study shows that while TV advertising for the Olympics, sports in general, and the elections may have accounted for 19 percent of overall TV sales in 2008, they represented 22 percent of the total in 2012.