Monday, January 18, 2021

BILLBOARDS BROADCAST NEW YEAR’S CELEBRATIONS

January 1, 2014 by · Leave a Comment 

Spotlighting its intention to transform itself “from a traditional outdoor advertising business to a powerful real-time broadcast medium,” Clear Channel Outdoor, the billboard unit of the radio broadcasting giant, has presented Associated Press images of New Year’s Eve celebrations on more than 1,000 digital billboards in 37 major U.S. markets. The coverage began on Tuesday at 6:00 a.m. ET with AP photos from New Zealand, Australia, Japan and China appearing on the billboards. In a statement, Clear Channel Outdoor marketing chief Vicki Lins said that the coverage was designed to illustrate “out-of-home advertising is a more flexible and useful medium for advertisers than ever before,” AP added that the ‘boardcasts give “AP’s most amazing photography a whole new stage.”