MOVIE BUSINESS WILL NOT BE SUPER THIS WEEKEND

Theaters will be competing with the Super Bowl this weekend — and they’ll lose. Only two relatively low-budget films are opening this weekend, each of them, slammed by critics and each of them primarily aimed at women: That Awkward Moment, starring Zac Efron, Miles Teller and Michael B. Jordan, and Labor Day, starring Kate Winslet and Josh Brolin. The former flick is expected to earn $10-12 million (it cost just $8 million to produce), while the latter, $7-10 million (it cost $18 million to produce). Those two films could take a back seat to Disney Animation’s Frozen, which is releasing a sing-along version this weekend that was piling up strong advance sales at Fandango. In its third weekend, Ride Along is also expected to remain a major contender with ticket sales of about $10-12 million.