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SPORTS RIGHTS TV SALES TO BRING IN $26 BILLION IN 2014: DELOITTE

January 6, 2014 by · Leave a Comment 

The market for global sports rights in 2014 will rise 14 percent to $26 billion, driven by growing global demand for U.S. football, European soccer, and Major League Baseball deals with broadcasters, financial consulting firm Deloitte said on Friday. Sports rights, it said in a report, will outpace revenue from pay TV, with European football acounting for 46 percent of the total rights business. Britain’s Guardian newspaper quoted Austin Houlihan, a senior consultant in sports business at Deloitte, as saying that there was no sign of a slowdown in the sports-rights business. “Premium live sport delivers large audiences, typically characterised by an attractive demographic profile. It drives subscriptions and generates advertising for broadcasters,” Houlhan said. “Television and premium sports are well-matched for each other: at the highest level, sport is great unscripted live drama for television. Constant advances in technology are leading to ever more sophisticated, compelling ways in which sports can be portrayed.”