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February 28, 2014 by · Leave a Comment 

Although Netflix and Amazon are rapidly expanding their video streaming services internationally, rival Hulu on Thursday pulled back, announcing that it has sold Hulu Japan to the Nippon TV television network. Terms of the deal were not disclosed. Hulu, which is owned by the corporate parents of ABC, NBC and Fox, has provided mostly content from those networks on Hulu Japan, along with additional local programming from Nippon TV and other partners. Local programming is expected to be expanded following the sale. Hulu Japan follows the Hulu Plus template in the U.S., i.e. it requires a paid subscription; there is no Japanese counterpart to the advertiser-supported free Hulu service. Aside from minimally augmenting the content, Nippon TV has not indicated that it will alter the service. In effect, it is buying the Hulu brand and technology.