Thursday, March 21, 2019

OSCAR IS MIGHTY GOLDEN FOR ABC

February 28, 2014 by · Leave a Comment 

With each 30-second ad selling for an average of $1.8 million, ABC’s telecast of the Oscars ceremony on Sunday is expected to generate around $95 million for the network, the Los Angeles Times reported today (Friday), citing ad tracking firm Kantar Media. The figure represents a 9 percent increase from last year. “It has been a very healthy marketplace for the Academy Awards this year,” Geri Wang, president of ABC Sales, told the Times.”There are so few marquee opportunities out there for advertisers, and the Academy Awards are truly special.” The network is anticipating higher ratings than usual for the Oscars telecast, the Times observed, “because there isn’t much consensus on which film will win for best picture.” However, a poll by Reuters/Ipsos released earlier this week indicated that two-thirds of American have not seen any of the movies nominated for best picture — a fact that could impact viewership. On the other hand, social media could help drive ratings. Last year’s telecast generated more than 14 million comments — three times more than the previous year. And, noted the Times, this year’s telecast is hosted by Ellen DeGeneres, who has 25 million Twitter followers.