Wednesday, December 1, 2021

THE OLYMPICS VS. THE BEATLES: A HARD DAY’S NIGHT

February 10, 2014 by · Leave a Comment 

Despite the fact that NBC attracted 25.42 million viewers for its coverage of the Sochi Winter Olympics on Sunday, CBS held its own with the two-and-a-half-hour The Beatles: The Night that Changed America: A Grammy Salute. The special averaged 13.95 million viewers, peaking in the 10:30 p.m. half-hour with 14.78 million. The numbers are expected to rise considerably when the “Live plus three” figures are disclosed later this week. The special represented the first significant challenge to the Winter Olympics juggernaut, which has reduced the competition to season lows in many cases. Friday’s telecast of the opening ceremony averaged 31.7 million viewers making it the most-watched opening ceremony for a non-live Winter Olympics since the 1994 Lillehammer Games. On Saturday, the Olympics telecast averaged 25.1 million viewers, the biggest audience for any television program during February in four years — since the second Saturday of the Vancouver Games in 2010, which drew 26.6 million viewers.