Saturday, July 31, 2021

DIVERGENT EMERGES AS NO. 1 FILM

March 23, 2014 by · Leave a Comment 

It didn’t have the mammoth opening that the Twilight and The Hunger Games franchises did, but with $56 million in ticket sales over Divergent‘s first weekend, Lionsgate is not going to be complaining. (The only other film to debut with a bigger gross thus far this year was The Lego Movie with $69 million in February.) But two other films, playing in far fewer theaters, delivered the real knockouts of the weekend. The Grand Budapest Hotel expanded to 304 theaters from 66 in its third weekend and brought in $6.8 million, placing seventh among all films currently in release. That’s $22,204 per screen. By contrast, Divergent bowed with $14,228 per theater. Also debuting strongly was the little religious film God’s Not Dead (probably costing as much to produce as a couple of scenes in Divergent), which pulled in $8.6 million on 780 screens, or $10,979 per screen, for fifth place. Topping the list of disappointments was Muppets Most Wanted, which clearly was wanted by far too few moviegoers. It opened with just $16.5 million to place second for the weekend. Meanwhile, 20th Century Fox’s Mr. Peabody & Sherman slipped to third this weekend from first a week ago with about $11.7 million. Another film that opened three weeks ago, 300: Rise of an Empire, posted $8.7 million, putting it in fourth place, barely edging out God’s Not Dead.