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MARVEL’S PACT WITH S. KOREA COMES WITH STRINGS ATTACHED

March 19, 2014 by · Leave a Comment 

An agreement between Disney’s Marvel Studios and various South Korean government agencies that will allow the film company to do location shooting for The Avengers: Age of Ultron in Seoul for 15 days — and receive 30 percent back on their production costs in Korea — contains several stipulations that the agencies demanded, Screen Daily, the British trade publication, reported today (Wednesday). According to a memorandum of understanding, released by the Korean Film Council, the agencies — the Korean Tourism Organization, the Seoul Film Commission, the Gyeonggi Film Commission and the Goyang Industry Promotion Agency — insisted that South Korea be portrayed in the film as “a high-tech, modern country,” and that the filmmakers avoid portraying it in “any negative manner.” The tourist and local governments also insisted on receiving behind-the-scenes footage that they can use in promotional material and that Marvel cooperate in promoting Korea as a tourist destination. The Avengers sequel is due to start shooting in South Korea on March 30.