Saturday, July 24, 2021

MORE LIVE ENTERTAINMENT VIA SATELLITE COMING TO THEATERS

March 25, 2014 by · Leave a Comment 

The head of Cinemark, the nation’s third-largest theater chain, maintains that in three to five years 10 percent of his revenue will come from dramas, sports programs, concerts and other alternative forms of entertainment beamed to his theaters live via satellite. “The technological barriers to doing this have really disappeared,” Cinemark CEO Tim Warner told today’s (Tuesday) Los Angeles Times. “I would describe this as transformative.” Warner said that what convinced him of the strong ticket-selling potential of satellite-to-theater distribution was the success last year of the worldwide simulcast of the 50th anniversary episode of the BBC’s Dr. Who. “To be honest, many of us had never heard of Dr. Who. … They told us it was going to sell out. We said, ‘Yeah, right.’ Not only did it sell out, but people showed up in costumes” as their favorite characters. Until fairly recently, only a limited number of theaters were capable of presenting such productions via satellite; however, the Times reported, about 950 of 1,300 theater locations operated by Cinemark, AMC, Regal, National Amusements and Southern Theatres, will be satellite-capable this week, which, Cinemark’s Steve Bunnell told the Times, amounts to “the largest premium pay-per-view network in the world.”