Thursday, January 21, 2021

OSCARS TELECAST BOOSTS GMA TO HIGHEST RATINGS EVER

March 14, 2014 by · Leave a Comment 

The Today show may have ridden NBC’s Winter Olympics coverage to victory last month, but its success over ABC’s Good Morning America was shortlived. ABC had its own powerful ratings grabber in the Oscars and last week averaged slightly fewer than 6.3 million viewers, its highest-rated week ever, helped by huge numbers for the Monday that followed the Oscar telecast — 7.2 million viewers. That represented the biggest individual day for GMA since the royal wedding in 2011. The ABC morning show also beat Today in the all-important 25-54 demo, the one advertisers most care about in daytime ratings.