Saturday, January 16, 2021

WEATHER CHANNEL WILL INCLUDE MORE CONVENTIONAL NEWS

March 18, 2014 by · Leave a Comment 

There’s been a change in the weather — the Weather Channel, that is, and it apparently has been influenced by its recent new hire, Sam Champion, the former ABC News forecaster. In an interview with AdWeek, Champion appeared to side with the channel’s critics, who have complained about too many non-weather fillers being added to the network’s programming. He said that when the Weather Channel began airing movies at night, “it pissed me off. I wanted The Weather Channel to give me weather. It’s run by different people now, and they’re back to weather.” Nevertheless, Champion said that the channel will be adding non-weather-related news to its programming. Our audience really likes weather, but “they will dip into us and get weather and dip out to get news and then come back. We don’t want you to have to do that. I want you to get a full understanding of weather, because it’s the most important thing you need to know for making your plans, and then we’re going to stack in that other stuff that you need as well.”