Thursday, April 18, 2019

BRITAIN’S GOT TALENT DRAWS NEARLY HALF OF ALL BRITISH VIEWERS

April 29, 2014 by · Leave a Comment 

Simon Cowell’s Britain’s Got Talent shot back up in the ratings Saturday night with 10.1 million viewers — a remarkable 46.1 percent of the total British audience, according to the British ratings service Barb. Inasmuch as the British population is just 20 percent of the American, the figure is comparable to more than 50 million viewers in the U.S. (Last season America’s Got Talent averaged 12 million viewers.) The 13th season debut of BGT two weeks earlier hit 11.1 million viewers but dropped the following week to 9.3 million. For Americans, the huge ratings are all the more remarkable since they were achieved on a Saturday night — the lowest-rated night of the week for all entertainment shows in the U.S. Moreover, they were scored during a 7:00 p.m. time slot — an hour considered primetime on U.S. TV only on Sunday nights. Although the series was created by Simon Cowell, who appears as a judge on the British version, his exclusive deal with Fox limits his involvement in the U.S. version, which is broadcast by NBC. On Saturday, Cowell had high praise for a troupe of 15 female dancers who combined traditional Irish dancing with pop music.