Wednesday, June 26, 2019

NBC DISCOVERS SOCIAL MEDIA DON’T HELP RATINGS

April 28, 2014 by · Leave a Comment 

The notion that the social media help drive ratings “just isn’t true,” according to Alan Wurtzel, NBCUniversal’s head of research. In an interview with the London Financial Times, Wurtzel said that a study of media habits during the Winter Olympics showed that just 19 percent of viewers posted messages about the games on Twitter and/or Facebook. Wurtzel said that NBCU had expected that the social media would have a dominating effect on viewership of the games. What it discovered instead, he remarked, was that a show’s ratings are more likely to drive activity on social media rather than the reverse. “I am saying the emperor wears no clothes,” said Wurtzel. “It is what it is. These are the numbers.”