Saturday, July 31, 2021

2014 SEASON: A COMEBACK FOR NBC

May 21, 2014 by · Leave a Comment 

The fortuitous conjoining of NFL football, the Sochi Olympics, The Voice and The Blacklist will give NBC its first ratings victory among the key 18-49 age group in a season since 2004, the network said on Tuesday. The Comcast-owned broadcaster saw its ratings in that demo climb an average of 13.7 percent for the season. Among total viewers it came in second with an average of 9.28 million for the season, up 33 percent from last year but nevertheless significantly below CBS’s 10.7 million average. (In its own statement, CBS noted that it would have been No. 1 in the 18-49 demo if sports were excluded.) In an interview with the Los Angeles Times, NBCUniversal chief Steve Burke credited the network’s accomplishment to a renewed spirit of teamwork. “Historically NBCUniversal had brilliant people, but some of them didn’t do a very good job of working together,” Burke said. “Now we have people who are working well together.” The Times noted that since Burke has taken over, the company’s annual operating cash flow has swollen to $5.5 billion from $3.1 billion.