Monday, August 2, 2021

IT’LL BE OK TO TURN YOUR PHONE ON DURING NEW MOVIE

May 8, 2014 by · Leave a Comment 

App, a new film by Dutch director Bobby Boermans, will incorporate second-screen technology into its storyline when it opens on Friday, the Los Angeles Times reported today (Thursday). The movie’s plot revolves around an app that was mysteriously downloaded onto the smartphone of the lead character, which at first offers the services of an online assistant (such as Apple’s Siri), but which eventually becomes an evil force. After downloading an app onto a smartphone users are asked to leave the phone on their laps and await a signal to turn them on. (When the phones begin vibrating, that’s a cue to viewers to check out what’s on their screens.) Boermans told the Times: “The audiences, especially younger kids these days, all have their phones inside the theater. And we came up with the idea of wouldn’t it be cool if the phone sort of attacks you? Why don’t we try to incorporate the phone into the story?”