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NIELSEN SAYS IT WILL ENLARGE SAMPLE BY A THIRD

May 29, 2014 by · Leave a Comment 

Nielsen is planning to enlarge the sample audience it uses to calculate TV ratings by nearly a third, on average, it said on Wednesday. In Los Angeles and New York, the nation’s two largest TV markets, where it currently has installed about 1,000 “People Meters” in each it will add 300 more next year. By the end of the year it also plans to install an additional 200 meters in such cities as Dallas, Denver, Houston, Miami and Washington, D.C., where, in each city, it currently has around 450 meters. And by the end of 2015, it plans to add San Francisco, Boston, Chicago and Philadelphia. “Nielsen is committed to continuous improvement of quality local television measurement now and into the future,” Matt O’Grady, Nielsen’s executive vice president and managing director of local media, said in a statement.