Wednesday, July 28, 2021

HOW DID THE GEICO GECKO GET IN THE M&M COMMERCIAL?

June 3, 2014 by · Leave a Comment 

A TV commercial for M&Ms that features a “guest appearance” by the Geico gecko has raised a lot of eyebrows and may set the stage for similar spots, the New York Times indicated today (Tuesday). Advertising columnist Stuart Elliott said that the spot was a collaboration between BBDO New York for M&Ms and the Martin Agency of Richmond, VA for Geico. Geico, Elliott reported, paid an undisclosed sum to be included in the commercial as a kind of product placement. As for why M&Ms agreed to the deal, Elliott said, “The device grabs attention.” He pointed out that such a consideration makes particular sense “at a time when many viewers do not want to watch a commercial even once and will go to great lengths to avoid them altogether. Geico, it seems, had similar success with a TV commercial for itself in which a visit from the Pillsbury doughboy character is featured.