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MOVIE PREMIERES MOVING TO NEW YORK

June 19, 2014 by · Leave a Comment 

The move of the Tonight show to New York from Hollywood has triggered the unexpected consequence of seeing most major movie premieres move there as well, the Hollywood Reporter observed today. The trade publication noted that the move "has made the Big Apple ground zero for promotional opportunities on nearly all morning, daytime and late-night TV shows." In an interview with the publication, Craig Waldman, founder of New York-based events production company 15/40, said, "We are probably doing double the number of premieres in New York than we did three or four years ago. … I would say that 30 percent to 40 percent of all premieres are in New York now."