Monday, August 2, 2021

NBA FINALS TIPS OFF AGAINST THE TONYS

June 9, 2014 by · Leave a Comment 

Game 2 of the NBA Finals was watched by 12.6 million viewers Sunday night, according to preliminary Nielsen ratings. It was enough to give ABC a clear victory for the night amomg total adults and adults 18-49. The game’s ratings were nearly 10 percent higher than those for the comparable Game 2 a year ago. The ABC telecast faced competition from CBS’s coverage of the Tony Awards, which attracted 7.02 million viewers, virtually the same as last year. The show was dominated by celebrities from TV and movies but relatively few Broadway stars. The problem for the awards telecast — the lowest-rated among all the entertainment awards presentations — is, as critic Neil Genzlinger observed in today’s (Monday) New York Times: “Lots and lots of Americans have never seen a musical or a play on Broadway. How to make them care?” The solution Sunday night was to show the TV audience that stage performances are “hard work” — with many of the numbers from current stage shows putting performers through exhausting paces. Every so often, Genzlinger observed, the broadcast “sneaked in the truth that working on the stage is tough and, when it’s done right, thrilling for performer and audience.”