Sunday, August 1, 2021

NO FATHERS DAY BOOST AT BOX OFFICE

June 17, 2014 by · Leave a Comment 

Business at the nation’s theaters on Sunday, Fathers Day, was not what studios thought it would be. Ticket sales for most of the top films came in significantly below estimates. For example, Sony’s 22 Jump Street, which the studio had figured would earn $60 million for the weekend, actually wound up with $57.01 million. The studio had expected it to make $17 million on Sunday. Instead, it came in 21 percent below that figure earning a bit less than the No. 2 film, How to Train Your Dragon 2, did on that day. But that film, also, did not quite fulfill expectations. This was suppose to be one of those rare weekends when the box office recorded two films that earned $50 million each. Dragon 2, however, only came close, earning $49.45 million.In fact, of the top five films, only Warner Bros.’ Edge of Tomorrow, starring Tom Cruise, earned what its studio thought it would earn. It took in $16.53 million, slightly above the estimate of $16.20 million, to come in fourth on the list. Overall, the box office was down 9 percent from the same weekend a year ago, when Warner Bros.’ Man of Steel opened with $116.62 million.