Saturday, August 17, 2019

WILL TRANSFORMERS 4 HIT $100 MILLION?

June 27, 2014 by · Leave a Comment 

Godzilla couldn’t do it, nor could The Amazing Spider-Man 2, nor could X-Men: Days of Future Past, but several analysts are betting that Transformers: Age of Extinction will become the first film of 2014 to open with more than $100 million. They’re hedging their bets, however. They pointed out that the last two films in the franchise received terrible reviews from critics and mediocre reaction from fans. They’ve been, to paraphrase the old saying, twice bitten. Moreover, wrote Ray Subers, who oversees the Box Office Mojo blog, there’s a "sense of ‘been there, done that’ that’s settled in around the fourth installment in this hugely profitable franchise." But Ryan Faughnder points out in the Los Angeles Times that the studio "is banking heavily on markets outside North America, particularly in China," where it also opens this weekend. Indeed, the Wall Street Journal has noted that the studio "pulled out all the stops to appeal to audiences in China," which is now the world’s second-largest movie market. Paramount, the newspaper noted, believes the movie "could break the Chinese box-office record set by the 2009 film Avatar, which grossed $204 million in China."