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June 13, 2014 by · Leave a Comment 

If you live in any part of the world where what Americans call "soccer" is called "football," then chances are at least 50-50 that if you were watching television on Thursday, you were watching television coverage of the opening match of the World Cup between Brazil and Croatia. In fact, more than 50 percent of the U.K. television audience watched the match, which Brazil won 3-1. The ITV telecast averaged 11.2 million viewers, a 50 percent share, peaking with 12.6 million. Figures for Fox Sports’ coverage of the match in the U.S. were not immediately available, but most analysts are predicting a significant rise from four years ago, when the World Cup was televised by ESPN and ABC but averaged only 3.26 million viewers.