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August 11, 2014 by · Leave a Comment 

The Walt Disney Co. is the latest media organization to feel the brunt of Amazon’s tough approach to pricing. The Seattle retailer — the largest online merchant — is refusing to accept pre-orders of forthcoming Disney DVD and Blu-ray titles including Captain America: The Winter Soldier and Maleficent. It’s a high-stakes dispute, several analysts observed. "It’s rare in physical retail to have contract disputes become so public. Most retailers just aren’t willing to hurt themselves by cutting off sales," Sucharita Mulpuru, a Forrester Research analyst, told the Wall Street Journal. Earlier this year, Amazon cut off pre-orders of movies from Warner Bros. before resolving its dispute with the studio. Amazon is engaged in a months-long dispute with the book publisher Hachette and is employing a similar no-pre-orders strategy.