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August 1, 2014 by · Leave a Comment 

The number of subscribers to traditional cable and satellite TV services declined in 12 European territories during the first quarter of this year, according to a study published Thursday by U.K. research group IHS Technology and reported today (Friday) in the Hollywood Reporter. The study observed that previously cord cutting had not been considered a major threat in Europe inasmuch as pay-TV services cost considerably less abroad than they do in the U.S. But the Netherlands, Poland and the Czech Republic have seen falling numbers of subscribers over the last two quarters, the IHS study indicated. "[It’s] a worrying trend for the industry as a whole," it concluded. The problem is likely to grow worse as Netflix launches in six new European territories beginning next month.