Wednesday, July 28, 2021

IS TV OVERSATURATED WITH FOOTBALL?

August 29, 2014 by · Leave a Comment 

Could adding NFL games to the Thursday night broadcast schedule amount to too much of a good thing for advertisers? Perhaps so. "The strength of the market for NFL ad time seems to be up for debate," comments today’s (Friday) Advertising Age. There have been fewer ads sold for scheduled NFL telecasts at this point than at the same time last year, Zenith Media executive Neil Vendetti told the trade publication. "The market was not as strong as in the past," echoed Kevin Collins of Magna Global. However, AdAge noted, a significant exception is NBC, which has sold out 90 percent of its commercial availabilities for Sunday Night Football, even with price hikes in the single digits. NBC is in a particularly strong position because it will air the Super Bowl in 2015. Not only is it asking $4.5 million for a 30-second spot during the game, but it is also asking advertisers to spend more money on other shows in order to get one of those spots.