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August 19, 2014 by · Leave a Comment 

TCL and Hisense may be the world’s third- and fourth-largest TV manufacturers respectively, but they are largely unknown in this country. All that may change next month when they make a play for the U.S. market with four models that include the Roku Interface, allowing consumers to access such online video services as Netflix, Hulu Plus and HBO Go, among other audio and video channels. The Roku sets will be priced well below competitors’ — Amazon is taking pre-orders for 32-inch TCL-made sets at $230; 40-inch sets for $330, 48 inchers for $500 and 55-inch sets for $650. They’ll arrive in retail stores in the coming weeks, the company said. Pricing for the Hisense Roku TVs has not been announced, but the company says it expects them to be available in stores in September. Reporting on the new Roku sets, the Wall Street Journal observed that printed specs on the new sets "don’t tell the whole story, and with prices that low, there are bound to be some compromises."