SHARK WEEK BIG ON CABLE TV, BIGGER ON SOCIAL MEDIA

Shark Week not only dominated cable TV ratings last week, but it became a top trending topic on Facebook as well. Discovery Channel said on Monday that Shark Week registered over 21 million interactions involving 12.7 million viewers between August 10 and August 17. Women accounted for the overwhelming majority of the commenters, with women 25­34 leading the way, followed by women 35­44 and women 18­4, respectively. Men 25­34 followed in fourth place, while men 35­44 rounded out the top five. The most-watched show was the kick-off, Air Jaws: Fin of Fury, which aired on Sunday, August 10. The state generating the most Facebook comments was Florida, which led the world in shark attacks last year with 23, but Hawaii, which had 13 shark attacks last year, was not among the top five states, which also included Delaware, Pennsylvania, Rhode Island and New Hampshire.