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September 16, 2014 by · Leave a Comment 

Saying that it is "trying to raise the bar for 3D presentation across the industry," Orange County-based Christie Digital Systems unveiled its $500,000 laser-illuminated projection system on Monday at the IBC trade show in Amsterdam. Following 3D screenings of Life of Pi and Dawn of the Planet of the Apes, Christie exec Don Shaw urged exhibitors "who are enjoying the 3D ticket premium" to install its equipment that purportedly boosts brightness for 3D movies by a factor of four — on par with 2D projection. Shaw said during his presentation at the trade show that currently 3D movies "are too dark, and the lackluster quality also means we see colors differently, leaving audiences struggling to discern critical details that make up the image in front of them. We can correct this using laser." The process got an immediate thumbs-up from 20th Century Fox executives attending the trade show. Christie says its laser projection systems will go into production next year but expects initially to find relatively few buyers at its pricetag. But Christie points out that the projectors will operate 30,000 hours before conking out, representing a major savings over current Xenon light bulbs. Nevertheless, Richard Nye, director of cinema for Christie, told Britain’s Screen magazine "It will be a slow process. … We don’t expect laser to become available in significant quantity in theaters for four to five years."