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ART FILMS DON’T STAND A CHANCE IN CHINA, PRODUCER SAYS

September 11, 2014 by · Leave a Comment 

Hong Kong producer Isabelle Glachant has strongly criticized the mainland Chinese film business, which, she insists, favors 3D IMAX blockbusters and attaches little importance to small, independent films, even those that win major festival awards. A ticket to a 3D blockbuster at a mainland theater costs three times that of a Chinese 2D film, so that even if a theater sells all of its seats for the 2D film, it earns less than if it sold half its seats for the blockbuster. The result, Glachant noted during a panel discussion at the Asia Film Summit, which took place at the Toronto Film Festival, is that many Chinese theaters wind up screening independent 2D films early in the morning or late at night as if to prove that audiences don’t want to see those kinds of films. "It’s not just about producing the film, but having a window to show the film. There have to be rules where business is possible," she said.