Tuesday, July 27, 2021

NETFLIX INVADES EUROPE

September 15, 2014 by · Leave a Comment 

Netflix plans to launch its European streaming service over consecutive days this week in France, Germany, Austria, Switzerland, Belgium and Luxembourg. "This is the biggest international launch we’ve ever done," Netflix CEO Reed Hastings told the London Financial Times. "It represents nearly 80 million broadband households and about 200 million people." Currently Netflix counts 50 million subscribers worldwide, 35 million of whom reside in the U.S. Hastings has been particularly careful to take into account concerns in each of the European countries about the Netflix’s cultural compatibility. It has already launched a new original series, Marseille, in France. Like the American Netflix series House of Cards, it deals with political machinations. "We want to make it great for French speakers but also want to take it around the world," Hastings told the FT. Meanwhile, the Wall Street Journal is reporting that French cable operator Numericable plans to launch its own video-on-demand service and that Vivendi’s Canal Plus is expanding is Netflix-like CanalPlay service.