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September 22, 2014 by · Leave a Comment 

Revealing plot twists in serial television shows, once considered a social faux pas, now is a pathway to social-network power, a new study conducted for Netflix and reported in the New York Times observed today. "To know about a show that you don’t know about is to have power," said cultural anthropologist Grant McCracken. "I live in the future that you are about to occupy." The research, along with the Netflix promotion, are part of a broader push at the streaming service to understand the changing nature of television in society," The Times commented. "The company is building its business on the theory that Internet television is replacing traditional television, apps are replacing channels, remote controls are disappearing and screens are proliferating."