Wednesday, January 27, 2021

SIMPSONS BOOSTS FLEDGLING FXX CHANNEL TO NO. 1

September 3, 2014 by · Leave a Comment 

During a 12-day marathon of The Simpsons repeats that ended on Monday, the fledgling FXX was the highest-rated cable network among viewers in the key 18-49 age group, the New York Times observed today (Wednesday), citing figures from Nielsen Research. For the full run of 552 episodes FXX ranked No. 3 among all cable networks. Moreover, for the full run, the median age of the audience was 28. The network’s CEO, John Landgraf, told the Times that the results represent “a radical transformation of asset value.” He noted that in its previous incarnation as the Fox Soccer Channel, it “had an asset value of nil.” It now plans to alter its schedule, featuring Simpsons repeats. The channel is currently available in only 74 million homes. Indicating that the results of the marathon were unexpected, Lou La Torre, president of sales for the channel, said that ads were sold at modest rates. “To say the advertisers are euphoric about these results would be the understatement of my lifetime,” he told the Times.