HALF OF YOUTUBE VIEWING NOW OCCURS ON MOBILE DEVICES

YouTube now receives half its requests for videos from users of mobile devices, CEO Susan Wojcicki has told the inaugural Code/Mobile conference in Half Moon Bay, California. Interviewed onstage at the conference Wojcicki said, "Mobile is super important. I think it’s important for every business right now." She also disclosed that that "watch time" among users of the site increases about 50 percent per year, but did not specify what the current watch time is, except to remark that it doesn’t approach the amount of time consumers watch TV. Wojcicki indicated that the website is evolving in terms of how it maximizes revenue — and that it may introduce paid subscriptions. "YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users [per month]; but there’s going to be a point where people don’t want to see the ads," Wojcicki said, adding later, "If you look at media over time, most of them have both ads and subscription services."